Case study

Southgate Medical

Transforming healthcare digital presence

A new digital home for a trusted Melbourne GP and travel vaccination clinic — built so patients can find the practice, meet the doctor, and book care.

Practice

GP + travel medicine

Locations

Port Melbourne & Frankston

Time to execute

7 months

Proof

The results

Increase Organic Traffic

54%

Increase in organictraffic overall

INCREASE ORGANIC TRAFFIC24k22k20k18k16k14k5%20%35%50%63%23.1k
Increase Ranking Keywords

117%

Increase in rankingkeywords

INCREASE RANKING KEYWORDS15010050001020405500%132 ranking keywords

Work delivered

General Practice & Travel Medicine in Port Melbourne, VIC

  • New WordPress website design and build
  • Simplified patient booking pathways
  • Local SEO foundations
  • Service and location pages
  • Structured data for medical practice
  • Travel vaccination content structure

The challenge

The practice needed a clear site so patients could book a GP or travel vaccination fast.

What we did

We built a patient-first website around booking, the doctor, and travel health.

The result

Patients can now find the clinic, understand the care, and book in a few clicks.

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