Google Analytics 4
Unleash the Power of Data with Google Analytics 4. Track, Analyze, and Optimise Your Online Performance with Advanced Insights and Actionable Analytics.
- Website and App Tracking
- Enhanced Machine Learning Insights
- Event Tracking and Conversion Measurement
- Audience Analysis and User Demographics
- Funnel Analysis and User Journey Mapping
- Custom Reports and Data Visualisation
Lead Digital
How our paid search marketing service can help grow your revenue
Combining search engine marketing with conversion rate optimization (CRO)
The secret to a successful SEM campaign is much more than just making your website appear on Google. Other SEM agencies in Singapore would just set your ads to appear on Google, and leave it there. These campaigns are not performing up to its optimal level.
The secret to achieving optimal SEM results lies in the ability to get as many people as possible to call/contact you after they click on your ad and land on your website. For example, your current SEM ads are getting 2% conversion rate on your landing page. That means out of 100 people that visit your page, 2 people contact you.
Real certified Google Ads professionals
Get a team of certified Google Adwords / SEM specialists who have a minimum of 2 years experience managing various SEM campaigns locally. We help you create the perfect combination of strategy and implementation to ensure we achieve your goals.
what you get
What is included in our Google analytics 4 services?
Gain the tools and expertise to harness the full potential of your website’s analytics. Make informed decisions, optimize your marketing efforts, and achieve your business goals with confidence.
Tracking
Analysis
Setup
Reporting
Tracking
Customised Event Tracking
Our expert team configures custom event tracking to monitor specific user actions on your
Analysis
Audience and behaviour Analysis
We analyze user demographics, behaviour, and preferences using Google Analytics 4 data, allowing you to tailor your marketing strategies to target the right audience effectively.
Setup
Google Analytics 4 Setup
We set up Google Analytics 4 for your website, ensuring seamless data tracking and analysis to gain valuable insights into user behaviour and interactions.
Reporting
Comprehensive Reporting
Receive detailed and easy-to-understand reports on website performance, traffic sources, conversions, and more, helping you make data-driven decisions to enhance your online presence and optimise business growth.
Creating Success
What makes our Google Analytics 4 services so effective?
Advanced Insights with Machine Learning
Our Google Analytics 4 service harnesses the power of advanced machine learning capabilities. This enables us to provide deeper and more accurate insights into user behavior, audience segmentation, and predictive analytics, empowering you to make data-driven decisions for optimal performance.
Unified Cross-Platform Tracking
Google Analytics 4 offers cross-platform tracking, allowing us to gather data from websites and mobile apps in a unified view. This comprehensive tracking provides a holistic understanding of user interactions across platforms, leading to more informed marketing strategies.
Tailored to Your Business Needs
Our service is tailored to suit your specific business goals and objectives. We align the data collection and analysis with your unique requirements, ensuring that you receive the most relevant and actionable insights to drive your online success.
“Lead Digital PPC service is light years ahead of the competition because of their intelligent, specialised and courteous account managers.”
Director of Marketing
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about Google analytics 4
We specialise in implementing and leveraging Google Analytics 4 to empower businesses with valuable data-driven insights and optimise their online performance effectively.
Google Analytics 4, also known as GA4, is the latest version of Google’s analytics platform. It offers advanced features, machine learning-driven insights, and a more comprehensive approach to understanding user behavior and interactions on websites and apps.
Unlike Universal Analytics, which primarily focuses on tracking pageviews and sessions, GA4 introduces an event-based data model. It enables more granular tracking of user interactions, providing deeper insights into specific actions taken by visitors on your website or app.
Yes, you can use both Google Analytics 4 and Universal Analytics simultaneously. While GA4 offers more advanced features and future-focused data tracking, Universal Analytics is still widely used. Running both platforms allows you to transition gradually to GA4 while maintaining your existing data in Universal Analytics.
Google Analytics 4 offers several key benefits for your business. Its enhanced machine learning capabilities provide valuable insights and predictive analytics, allowing you to better understand customer behavior, optimise marketing efforts, and improve user experiences. With a focus on cross-platform tracking, GA4 helps you gain a holistic view of user interactions across websites and apps, making it easier to tailor your strategies for maximum impact.
